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Company expands wellness offerings with acquisition of Healthy Directions.
June 11, 2014
By: Christine Esposito
Editor-in-Chief
Helen of Troy Limited has announced a deal to acquire Healthy Directions, LLC and its subsidiaries (Healthy Directions), a US maker of premium doctor-branded vitamins, minerals and supplements and other health products sold directly to consumers. The purchase price will be approximately $195 million in cash, subject to certain customary closing adjustments. With net sales of approximately $145 million in 2013, Healthy Directions is expected to increase Helen of Troy’s revenues by more than 10%...
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